Recently, Puma announced a three season partnership with Maccabi Tel Aviv FC, celebrating the club’s 120th anniversary with a new kit collection. Maccabi Tel Aviv is not a neutral entity; it was founded as a pillar of the Zionist movement. By sponsoring this club, Puma is directly profiting from and legitimizing a team deeply rooted in the displacement of Palestinians. While Palestinian athletes face bans and military obstruction, Puma celebrates Zionist history. PUMA isn't simply selling football shirts. It has chosen the club, its identity and the culture surrounding it. Boycott Puma until they cut all ties with Israeli teams. Sources: BDS Movement The Hind Rijab Foundation: How Israeli Football Culture Became a Weapon of Genocide The Conversation: Puma’s sponsorship of Israeli teams highlights the double standard in international football
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