About UpScrolled | Our mission and vision

About

UpScrolled is a social media platform designed to empower users worldwide — a space to freely express thoughts, share cherished moments, and connect with others. In an era increasingly dominated by mainstream platforms, UpScrolled rises to challenge the status quo, ensuring an authentic, unfiltered, and equitable experience for all.

Never Biased

Will always remain impartial to unjust political views, conflicts, or agendas

No Shadow Banning

Will never perform any shadow banning to users or content

Fair Algorithms

No unfair advantages for any content or groups

Stance

Will always stand with what's right and uphold social responsibility

Mission Statement

Driven by a deep commitment to fairness, we strive to empower every voice through the reach and freedom our platform offers. At the core of our mission is a clear promise: no shadow banning, no biased algorithms, and no favoritism. We’re not here to push agendas — political or otherwise. We’re here to do what’s right, grounded in a genuine sense of social responsibility.

With great power comes great responsibility — and we take that seriously. This belief fuels our dedication to accountability, especially for those with influence. Transparency isn’t our only end goal; authenticity is. In everything we do, we aim to be real, honest, and fair. That’s our promise to you.

Join us in building a platform where every voice truly matters. Be part of the mission.

Vision

UpScrolled is our first building block in creating the infrastructure for what's next. We're starting with a platform that gives communities real ownership over their digital presence, but this is just the foundation for a much larger technological ecosystem.

We're building the core services that will eventually power how people create, manage, and scale their digital operations. Today's platform proves our model works—tomorrow's infrastructure becomes essential to how businesses, creators, and communities operate online.

Our strategy is straightforward: start with one service that solves a real problem, then expand into the comprehensive toolkit that our users actually need. We're creating the underlying technology that will support the next wave of digital innovation, built on principles of genuine ownership and user control.

The opportunity is massive. Current infrastructure providers serve enterprises well but leave individuals and smaller communities with limited options. We're building for everyone who wants to own their digital presence rather than rent it.

UpScrolled represents the first step toward a more distributed digital economy, where value creation and technological innovation aren't concentrated in a few major platforms. We're building the tools that will power this shift.

Mainstream social platforms have, for better or worse, become essential to billions of people. They often claim to champion freedom of speech and global connection — but their actions tell a different story. Through double standards, algorithmic bias, selective censorship, and a focus on profit over principle, they’ve betrayed the very ideals they promote.

UpScrolled was founded as a response to that gap.

We believe a platform should serve its people — all people — equally. No hidden agendas. No quiet silencing. No favoritism. We’re here to create a space where freedom of expression is protected, not manipulated. And where social responsibility isn’t an afterthought — it’s the foundation.

UpScrolled is your space to connect, express, and stay close to the people who matter most — friends, family, and your wider community.

Follow your favorite creators and public voices. Stay up to date with what’s trending — not because an algorithm decided it, but because the people made it matter.

Whether it’s sharing your thoughts, telling your story, or capturing moments through videos, photos, or stories — UpScrolled is your creative outlet. It's built for self-expression, not self-censorship.

No — UpScrolled is not a news outlet. It’s a social media platform powered by people.

Users create and share content freely — whether it's news, opinions, photos, or videos. We don’t produce the content or control the narrative. Our role is to provide a fair, open space where everyone can speak, share, and connect — responsibly.

No manipulation — just content, as it happens.

UpScrolled currently displays content in chronological order, so you see posts based on when they were shared by the people you follow — not what an algorithm thinks you should see.

There’s no silent shaping of your feed. No artificial boosts. No hidden agendas. What you see is what was posted — simple, transparent, and fair.

No. Never.

UpScrolled does not and will never shadowban content. The very idea of UpScrolled was born from the frustration with shadow banning and quiet censorship on mainstream platforms.

We believe users deserve transparency — not silence. If content violates our community guidelines, you’ll know. But your voice will never be suppressed in the shadows.

Currently, UpScrolled is available exclusively as a mobile app — downloadable on both the Apple App Store and Google Play Store.

The app is fully supported on smartphones and tablets, giving you a seamless experience across mobile devices.

A web or desktop version may come in the future, but for now, UpScrolled is built for mobile-first expression, connection, and creativity.

UpScrolled is proudly headquartered in Australia — a country where freedom of speech is protected by law, and where the risk of government overreach is minimized.

We chose Australia as our global home because it aligns with our core values: independence, fairness, and the right to speak freely without fear or interference.

UpScrolled’s servers are hosted in Dublin, Ireland — a global and central tech hub at the heart of the EU’s fastest-growing economy.

We chose Dublin for its robust digital infrastructure, strong connectivity to both Europe and the U.S., and a well-established reputation for strict data protection and privacy standards. It’s a location that reflects our commitment to performance, reliability, and user rights.

No — not without a valid reason.

UpScrolled will never share your data with third parties for marketing, profiling, or commercial gain. We only disclose user data when it is legally required — such as in response to a valid court order or lawful request — and always in accordance with our privacy policy.

For full details on how we protect your privacy, please review our Privacy Policy.

UpScrolled is committed to protecting freedom of expression — but with that freedom comes responsibility.

We only restrict content that violates our community guidelines or broadly accepted legal and ethical standards. This includes content involving illegal activity, hate speech, bullying, harassment, explicit nudity, unlicensed copyrighted material, or anything intended to cause harm.

We don’t censor opinions. But we do enforce a standard that keeps the platform safe, respectful, and responsible for all users. Please review our Rules and Policies for more details.

In our first release, we focused on delivering a seamless and intuitive experience — especially for users transitioning from mainstream social platforms.

Familiarity helps users feel at home, but this is just the beginning. Future versions of UpScrolled will introduce distinct features, original design, and capabilities that set us apart — reflecting the platform’s deeper mission and vision.

We’d love to hear from you.

For support, feedback, or general inquiries, please visit our Contact Page for the best way to reach us. Our team is ready to assist you.