About UpScrolled

Unfiltered by Design

UpScrolled is a social media platform designed to empower users worldwide — a space to freely express thoughts, share moments, and connect with others. We built it because people are asking for more transparency, authenticity, and trust in the platforms they use every day.

Too often, users are left uncertain about whether their voices will be heard or quietly suppressed. UpScrolled changes that by ensuring every post has a fair chance to be seen, creating an environment that is authentic, unfiltered, and equitable for all.

By putting users first, we are building a platform that belongs to the people who use it — not to hidden algorithms or outside agendas. UpScrolled is designed for clarity, fairness, and freedom, giving communities the power to grow and thrive on their own terms.

Never Biased

Will always remain impartial to political agendas, conflicts, and unjust views.

No Shadowbanning

Will never shadowban users or content.

Fair Algorithms

No unfair advantages for any content or groups

Stance

Will always stand with what's right and uphold social responsibility

Our Mission

We exist to put fairness back at the center of social media. Every voice deserves real reach and equal treatment. No shadowbans, no hidden throttling, no pay-to-play favoritism—ever.

We don’t push agendas—political, commercial, or otherwise. Our rules are clear and applied evenly. Our ranking is explainable, our decisions accountable, and influence comes with responsibility.

We’re building a platform where visibility is earned, not granted; where authenticity beats spin; and where communities grow without gatekeepers. If that’s the internet you want, join us.

 

Our Story

UpScrolled started with a simple observation: social media had stopped being social. Algorithms replaced genuine connection with engagement tactics. Authentic voices were drowned out, while clickbait and algorithm tricks dominated feeds. Communities struggled to stay connected, held back by shadowbanning and selective censorship.

The breaking point came in late 2023. As global events unfolded, our founder Issam Hijazi—a Palestinian-Jordanian-Australian technologist with decades of experience at companies like IBM, Oracle, and Hitachi—watched firsthand as meaningful stories disappeared from feeds while misinformation thrived.

That’s when everything changed. Instead of accepting the status quo, Issam rolled up his sleeves and dedicated himself fully to building a new kind of platform. Not another social network chasing the same playbook, but something fundamentally different. As UpScrolled launched, people who shared the same belief joined in to support the mission and push it forward.

Issam Hijazi

Founder & CEO of UpScrolled

Meet Our Advisory Team

Guided by visionaries and industry leaders, UpScrolled is shaped by the insight and dedication of a advisory team committed to putting people first.

Paddy Cosgrave

Co-founder & CEO at Web Summit

Paul Biggar

Founder of T4P, Darklang & CircleCI

Gabriella Bord

MD & Co-founder
at DNA

Amir Nathoo

Co-founder at Outschool

Allies & Partners

In partnership with organizations that put people first—and the public good before profit.

Paddy Cosgrave

Co-founder & CEO at Web Summit

Paddy Cosgrave

Co-founder & CEO at Web Summit

Paddy Cosgrave is an entrepreneur and Founder of Web Summit, one of the world’s largest technology conferences. He has helped shape global startup ecosystems by connecting founders, investors, and policymakers.

Paddy advises on growth, international expansion, and building high-impact technology communities.

Paddy Cosgrave

Paul Biggar

Founder of T4P, Darklang & CircleCI

Paul Biggar

Founder of T4P, Darklang & CircleCI

Tech founder and software engineer – founded Tech For Palestine, CircleCI and Darklang.

Irish, based in NYC after a decade in SF.

Functional languages, devtools, progressive politics, tech, pastries. Recurser.

PhD in Compilers and Static Analysis, and author of  multiple research papers.

Gabriella Bord

MD & Co-Founder at DNA

Gabriella Bord

MD & Co-founder at DNA

For Gabriella Bord, real connection starts with uncensored truth. As Co-Founder of DNA—the content agency with the content platform for brands—she helps corporations scale their content ecosystems. Yet her entrepreneurial journey, which has included building everything from content agencies to a helicopter company, has shown her how traditional platforms prioritise profit over people. That’s why she’s also a strategic partner to UpScrolled, creating digital spaces where marginalised communities can share their truth without filters or fear.

Having worked with global brands while advocating for Palestinian rights in professional spaces, Gabriella understands the power of authentic storytelling. She champions the entrepreneurs, creators, and communities who refuse to be silenced by algorithmic censorship.

Amir Nathoo

Co-founder at Outschool

Amir Nathoo

Co-founder at Outschool

Amir Nathoo is a technology entrepreneur and Co-founder and CEO of Outschool, a global online learning platform offering live, interactive classes for K–12 students. He has helped scale the company into a leading marketplace for education, serving families across more than 180 countries.

Amir advises on product-led growth, marketplace models, and building mission-driven technology companies at scale.

Amir Nathoo

أمير ناثو

الشريك المؤسِّس لشركة Outschool

أمير ناثو

الشريك المؤسِّس لشركة Outschool

أمير ناثو هو رائد أعمال تقني ومؤسس مشارك والرئيس التنفيذي لشركة Outschool، وهي منصة تعليمية عالمية عبر الإنترنت تقدم دروسًا مباشرة وتفاعلية لطلاب المرحلة المدرسية. وقد ساهم في توسيع المنصة لتصبح سوقًا رائدًا للتعليم يخدم عائلات في أكثر من ١٨٠ دولة.

يقدّم أمير المشورة في مجالات النمو القائم على المنتج، ونماذج المنصات (Marketplace)، وبناء شركات تقنية عالية النمو ذات طابع رسالي.

أمير ناثو

غابرييلا بورد

الشريك المؤسِّس لشركة DNA

غابرييلا بورد

الشريك المؤسِّس لشركة DNA

بالنسبة لغابرييلا بورد، يبدأ الاتصال الحقيقي بالحقيقة غير المقيّدة. بصفتها الشريكة المؤسسة لشركة DNA — وكالة المحتوى والمنصّة المخصّصة للعلامات التجارية — تساعد الشركات على توسيع منظوماتها الخاصة بالمحتوى. ومع ذلك، فإن رحلتها الريادية، التي شملت تأسيس كل شيء من وكالات محتوى إلى شركة مروحيات، أظهرت لها كيف تعطي المنصات التقليدية الأولوية للربح على حساب الناس. لهذا السبب فهي أيضًا شريك إستراتيجي لأبسكرولد، حيث تسهم في إنشاء فضاءات رقمية تتيح للمجتمعات المهمَّشة مشاركة حقيقتها بلا قيود أو خوف.

وبفضل عملها مع علامات تجارية عالمية، إلى جانب دفاعها عن الحقوق الفلسطينية في الأوساط المهنية، تدرك غابرييلا قوة السرد الأصيل. فهي تدعم روّاد الأعمال والمبدعين والمجتمعات التي ترفض أن يُخرسها التحيّز الخوارزمي أو الرقابة الخفية.

بادي كوسغريف

مؤسس مشارك والرئيس التنفيذي Web Summiut

بادي كوسغريف

المؤسِّس لشركة Web Summit

بادي كوسغريف هو رائد أعمال ومؤسس مؤتمر Web Summit، أحد أكبر مؤتمرات التكنولوجيا في العالم. ساهم في تشكيل منظومات الشركات الناشئة عالميًا من خلال ربط المؤسسين بالمستثمرين وصنّاع القرار.

يقدّم بادي المشورة في مجالات النمو، التوسع الدولي، وبناء مجتمعات تكنولوجية عالية التأثير.

بادي كوسغريف