About UpScrolled

Unfiltered by Design

UpScrolled is a social media platform designed to empower users worldwide — a space to freely express thoughts, share moments, and connect with others. We built it because people are asking for more transparency, authenticity, and trust in the platforms they use every day.

Too often, users are left uncertain about whether their voices will be heard or quietly suppressed. UpScrolled changes that by ensuring every post has a fair chance to be seen, creating an environment that is authentic, unfiltered, and equitable for all.

By putting users first, we are building a platform that belongs to the people who use it — not to hidden algorithms or outside agendas. UpScrolled is designed for clarity, fairness, and freedom, giving communities the power to grow and thrive on their own terms.

Never Biased

Will always remain impartial to political agendas, conflicts, and unjust views.

No Shadowbanning

Will never shadowban users or content.

Fair Algorithms

No unfair advantages for any content or groups

Stance

Will always stand with what's right and uphold social responsibility

Our Mission

We exist to put fairness back at the center of social media. Every voice deserves real reach and equal treatment. No shadowbans, no hidden throttling, no pay-to-play favoritism—ever.

We don’t push agendas—political, commercial, or otherwise. Our rules are clear and applied evenly. Our ranking is explainable, our decisions accountable, and influence comes with responsibility.

We’re building a platform where visibility is earned, not granted; where authenticity beats spin; and where communities grow without gatekeepers. If that’s the internet you want, join us.

 

Our Story

UpScrolled started with a simple observation: social media had stopped being social. Algorithms replaced genuine connection with engagement tactics. Authentic voices were drowned out, while clickbait and algorithm tricks dominated feeds. Communities struggled to stay connected, held back by shadowbanning and selective censorship.

The breaking point came in late 2023. As global events unfolded, our founder Issam Hijazi—a Palestinian-Jordanian-Australian technologist with decades of experience at companies like IBM, Oracle, and Hitachi—watched firsthand as meaningful stories disappeared from feeds while misinformation thrived.

That’s when everything changed. Instead of accepting the status quo, Issam rolled up his sleeves and dedicated himself fully to building a new kind of platform. Not another social network chasing the same playbook, but something fundamentally different. As UpScrolled launched, people who shared the same belief joined in to support the mission and push it forward.

Issam Hijazi

Founder & CEO of UpScrolled

Meet Our Advisory Board

Guided by visionaries and industry leaders, UpScrolled is shaped by the insight and dedication of a board committed to putting people first.

Paul Biggar

Founder of T4P, Darklang & CircleCI

Gabriella Bord

MD & Co-Founder
at DNA

Adil Aboobakar

Founder of INTELITÉGEN

Allies & Partners

In partnership with organizations that put people first—and the public good before profit.

Paul Biggar

Founder of T4P, Darklang & CircleCI

Paul Biggar

Founder of T4P, Darklang & CircleCI

Tech founder and software engineer – founded Tech For Palestine, CircleCI and Darklang.

Irish, based in NYC after a decade in SF.

Functional languages, devtools, progressive politics, tech, pastries. Recurser.

PhD in Compilers and Static Analysis, and author of  multiple research papers.

Gabriella Bord

MD & Co-Founder at DNA

Gabriella Bord

MD & Co-Founder at DNA

For Gabriella Bord, real connection starts with uncensored truth. As Co-Founder of DNA—the content agency with the content platform for brands—she helps corporations scale their content ecosystems. Yet her entrepreneurial journey, which has included building everything from content agencies to a helicopter company, has shown her how traditional platforms prioritise profit over people. That’s why she’s also a strategic partner to UpScrolled, creating digital spaces where marginalised communities can share their truth without filters or fear.

Having worked with global brands while advocating for Palestinian rights in professional spaces, Gabriella understands the power of authentic storytelling. She champions the entrepreneurs, creators, and communities who refuse to be silenced by algorithmic censorship.

Adil Aboobakar

Founder of INTELITÉGEN

Adil Aboobakar

Founder of INTELITÉGEN

Adil Aboobakar, CFA is an investment professional with global expertise in business valuation, financial modeling, and corporate finance. He is the Founder of INTELITÉGEN, a firm dedicated to ethical business facilitation, and has held senior roles at Notz Stucki Origins, ECR Advisors, and AfrAsia Bank.

A CFA charterholder, Adil advises clients on investment strategy, capital raising, and cross-border solutions, with a focus on unlocking value, driving growth, and advancing fairer, more equitable capital markets.

غابرييلا بورد

الشريك المؤسِّس لشركة DNA

غابرييلا بورد

الشريك المؤسِّس لشركة DNA

بالنسبة لغابرييلا بورد، يبدأ الاتصال الحقيقي بالحقيقة غير المقيّدة. بصفتها الشريكة المؤسسة لشركة DNA — وكالة المحتوى والمنصّة المخصّصة للعلامات التجارية — تساعد الشركات على توسيع منظوماتها الخاصة بالمحتوى. ومع ذلك، فإن رحلتها الريادية، التي شملت تأسيس كل شيء من وكالات محتوى إلى شركة مروحيات، أظهرت لها كيف تعطي المنصات التقليدية الأولوية للربح على حساب الناس. لهذا السبب فهي أيضًا شريك إستراتيجي لأبسكرولد، حيث تسهم في إنشاء فضاءات رقمية تتيح للمجتمعات المهمَّشة مشاركة حقيقتها بلا قيود أو خوف.

وبفضل عملها مع علامات تجارية عالمية، إلى جانب دفاعها عن الحقوق الفلسطينية في الأوساط المهنية، تدرك غابرييلا قوة السرد الأصيل. فهي تدعم روّاد الأعمال والمبدعين والمجتمعات التي ترفض أن يُخرسها التحيّز الخوارزمي أو الرقابة الخفية.

عادل أبو بكر

المؤسِّس لشركة INTELITÉGEN

عادل أبو بكر

المؤسِّس لشركة INTELITÉGEN

عادل أبو بكر، حاصل على شهادة CFA، هو خبير استثماري يتمتع بخبرة عالمية في تقييم الأعمال، النمذجة المالية، والتمويل المؤسسي. وهو مؤسس شركة INTELITÉGEN المتخصصة في تيسير الأعمال الأخلاقية، وقد شغل مناصب عليا في Notz Stucki Origins وECR Advisors وAfrAsia Bank.

بصفته حاملًا لشهادة المحلل المالي المعتمد (CFA)، يقدّم عادل الاستشارات للعملاء في استراتيجيات الاستثمار، جمع رؤوس الأموال، والحلول العابرة للحدود، مع تركيز على إطلاق القيمة، ودفع النمو، وتعزيز أسواق مالية أكثر عدلًا ومساواة.